Storytelling in reputation management: the case of Nashua Mobile South Africa

Author： Mittins Merlyn   Abratt Russell   Christie Peter  

Publisher： Emerald Group Publishing Ltd

ISSN： 0025-1747

Source： Management Decision, Vol.49, Iss.3, 2011-03, pp. : 405-421

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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