Building brand loyalty through managing brand community commitment

Author： Hur Won-Moo   Ahn Kwang-Ho   Kim Minsung  

Publisher： Emerald Group Publishing Ltd

ISSN： 0025-1747

Source： Management Decision, Vol.49, Iss.7, 2011-08, pp. : 1194-1213

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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