Awareness, action and context-specificity of blue ocean practices in sales management

Author: Parvinen Petri   Aspara Jaakko   Hietanen Joel   Kajalo Sami  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.49, Iss.8, 2011-09, pp. : 1218-1234

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Abstract