The glocalisation of channels of distribution: a case study

Author: Jain Megha   Khalil Shadab   Le Angelina Nhat-Hanh   Cheng Julian Ming-Sung  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.50, Iss.3, 2012-03, pp. : 521-538

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Abstract