Does the firm's market orientation behaviour influence innovation's success?

Author: Vega-Vázquez Manuela   Cossío-Silva Francisco J.   Martín-Ruíz David  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.50, Iss.8, 2012-08, pp. : 1445-1464

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Abstract