Author： van Mesdag Martin
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.13, Iss.7, 1995-07, pp. : 4-6
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Real-Time Forecasting Revisited: Letting the Data Decide
By Kitchen Jackson Kitchen John
Business Economics, Vol. 48, Iss. 1, 2013-02 ,pp. :
Political marketing and the marketing concept
By O'Cass Aron
European Journal of Marketing, Vol. 30, Iss. 10-11, 1996-10 ,pp. :
A marketing approach to marketing education
European Journal of Marketing, Vol. 4, Iss. 4, 1970-12 ,pp. :