In pursuit of youth: what's wrong with the older market?

Author: Carrigan Marylyn   Szmigin Isabelle  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.17, Iss.5, 1999-05, pp. : 222-231

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract