Author： Halliday Sue
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.17, Iss.7, 1999-07, pp. : 354-362
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
What we know, don’t know, and should know about confusion marketing
European Journal of Marketing, Vol. 49, Iss. 11-12, 2015-11 ,pp. :
Access to resources
Recommend
How brands grow: What marketers don’t know
Journal of Marketing Management, Vol. 29, Iss. 13-14, 2013-10 ,pp. :
The Portuguese equity risk premium: what we know and what we don't know
Applied Financial Economics, Vol. 15, Iss. 7, 2005-04 ,pp. :
Child-headed households in South Africa: What we know and what we don't
By Mturi Akim J
Development Southern Africa, Vol. 29, Iss. 3, 2012-09 ,pp. :