The strategic value of customer profitability analysis

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.23, Iss.4, 2005-04, pp. : 372-381

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A strategic approach to building online customer loyalty: integrating customer profitability tiers

By Pitta Dennis Franzak Frank Fowler Danielle

Journal of Consumer Marketing, Vol. 23, Iss. 7, 2006-12 ,pp. : 421-429

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic Marketing: Balancing Customer Value with Shareholder Value

By Zinkin John

The Marketing Review, Vol. 6, Iss. 2, 2006-06 ,pp. : 163-181

Westburn Publishers Ltd

Access to resources Recommend Favorite

Strategic account management: customer value creation through customer alignment

By Gosselin Derrick Philippe Bauwen Guy AndrÃš

The Journal of Business and Industrial Marketing, Vol. 21, Iss. 6, 2006-10 ,pp. : 376-385

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

From customer satisfaction to profitability

By Yeung Matthew C. H. Ennew Christine T.

Journal of Strategic Marketing, Vol. 8, Iss. 4, 2000-12 ,pp. : 313-326

Routledge Ltd

Access to resources Recommend Favorite

Development of customer value in a supply chain: managerial thinking about strategic marketing

By Rundh Bo

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 4, 2011-04 ,pp. : 260-272

Emerald Group Publishing Ltd

Access to resources Recommend Favorite