Reaching and influencing consumers in the prescription medicine market

Author： Peters Julia   Nel Deon   Adam Stewart  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.27, Iss.7, 2009-10, pp. : 909-925

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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