Branding and product evaluation across Chinese regions

Author: Tam Charles   Elliott Greg  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.29, Iss.4, 2011-06, pp. : 385-402

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract