The effect of customer card programs: A comparative study in Singapore and The Netherlands

Author: Noordhoff Corine   Pauwels Pieter   Odekerken-Schröder Gaby  

Publisher: Emerald Group Publishing Ltd

ISSN: 0956-4233

Source: International Journal of Service Industry Management, Vol.15, Iss.4, 2004-04, pp. : 351-364

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Abstract