Retail promotions and information sharing in the supply chain: a controlled experiment

Author: Tokar Travis   Aloysius John A.   Waller Matthew A.   Williams Brent D.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0957-4093

Source: The International Journal of Logistics Management, Vol.22, Iss.1, 2011-05, pp. : 5-25

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Abstract