Author: Smith Michael F Sinha Indrajit
Publisher: Emerald Group Publishing Ltd
ISSN: 0959-0552
Source: International Journal of Retail & Distribution Management, Vol.28, Iss.2, 2000-02, pp. : 83-92
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Price promotions and brand loyalty
By Empen Janine Loy Jens-Peter Weiss Christoph
European Journal of Marketing, Vol. 49, Iss. 5-6, 2015-05 ,pp. :
By Maxwell Jonathan Gilmore Audrey Gallagher Damian Falls David
Journal of Strategic Marketing, Vol. 20, Iss. 7, 2012-12 ,pp. :