Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands

Author： Martenson Rita

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.35, Iss.7, 2007-06, pp. : 544-555

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions

By Collins-Dodd C. Lindley T.

Journal of Retailing and Consumer Services, Vol. 10, Iss. 6, 2003-11 ,pp. : 345-352

Elsevier

Access to resources Recommend Favorite

How store brands build retailer brand image

By Kremer Florence Viot Catherine

International Journal of Retail & Distribution Management, Vol. 40, Iss. 7, 2012-06 ,pp. : 528-543

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of price and brand loyalty on store brands versus national brands

By Rondán Cataluña Francisco García Antonio Phau Ian

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 4, 2006-09 ,pp. : 433-452

Routledge Ltd

Access to resources Recommend Favorite

The development of store brands and the store as a brand in supermarkets in the Netherlands

By Luijten Ton Reijnders Will

The International Review of Retail, Distribution and Consumer Research, Vol. 19, Iss. 1, 2009-02 ,pp. : 45-58

Routledge Ltd

Access to resources Recommend Favorite

Are store brands perceived to be just another brand?

By Richardson Paul S

Journal of Product and Brand Management, Vol. 6, Iss. 6, 1997-06 ,pp. : 388-404

Emerald Group Publishing Ltd

Access to resources Recommend Favorite