Preferential segmentation of restaurant attributes through conjoint analysis

Author: Koo L.C.   Tao Fredrick K.C.   Yeung John H.C  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-6119

Source: International Journal of Contemporary Hospitality Management, Vol.11, Iss.5, 1999-09, pp. : 242-253

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Abstract