Author： Costa Jorge Teare Richard
Publisher： Emerald Group Publishing Ltd
ISSN： 0959-6119
Source： International Journal of Contemporary Hospitality Management, Vol.12, Iss.3, 2000-03, pp. : 156-169
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Abstract
Investigates the environmental scanning activities of hotel chains operating in Portugal. Attitudes towards environmental scanning by companies where strategy was formalised through a formal written strategic plan (Intenders) and those companies where strategy was informally developed through a "vision" or "informal plan" (Realizers) were compared. Face to face interviews were conducted with board level executives to identify and assess the relevance of a formal environmental scanning process, the characteristics of such a process, barriers to its development and ways to overcome them. A cognitive mapping technique was used in the analysis of respondents' perceptions towards the development of such a process, with the maps showing more similarities than differences between the comparison groups, thus highlighting the importance of this process for both intenders and realizes.
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