Hospitality managers' knowledge of HIV and HIV education: an exploratory study

Author： Yap Matthew H.T. Ineson Elizabeth M.

ISSN： 0959-6119

Source： International Journal of Contemporary Hospitality Management, Vol.22, Iss.1, 2010-01, pp. : 69-81

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Abstract

Purpose ‐ This exploratory study aims to determine Asian hospitality managers' (AHMs') perceptions of HIV education in their workplaces and their knowledge of HIV. Design/methodology/approach ‐ A mixed-methodology research design gathered quantitative data from 32 English-speaking AHMs, selected using probability and non-probability sampling techniques, through a postal questionnaire. In addition, 12 of them agreed to participate in follow-up telephone interviews to further investigate this research topic. Transformed raw data were analysed using both qualitative and quantitative analytical methods. Findings ‐ AHMs supported HIV education with a strong understanding of the transmission and treatment of HIV. In addition, they revealed an acceptable level of knowledge regarding its effects on individuals and societies. However, their understanding of its nature, extent and general effects was weak. Based on the imperfection of AHMs' HIV knowledge, they appear to be disseminating incorrect information to their peers and subordinates. Research limitations/implications ‐ The external validity of the study is affected due to its sensitive nature to generate quantitative data based on 32 respondents. Practical implications ‐ The development and implementation of workplace education and training programmes required immediate consideration to eradicate misunderstandings regarding the acquisition, transmission and development of HIV. Originality/value ‐ The exploratory study supplemented the sparse literature addressing HIV knowledge of AHMs and the need of HIV education for hospitality employers and employees in their workplaces to curb the spread of HIV.