Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaigns

Author： Leppäniemi Matti   Karjaluoto Heikki  

Publisher： Emerald Group Publishing Ltd

ISSN： 1328-7265

Source： Journal of Systems and Information Technology, Vol.10, Iss.3, 2008-11, pp. : 251-265

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Exploring the gender question in critical information systems

By Adam Alison  

Journal of Information Technology, Vol. 17, Iss. 2, 2002-06 ,pp. : 59-67

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Consuming Anxieties: Consumer Protest, Gender, and British Slavery, 1713–1833

By Smith N.D.  

Notes and Queries, Vol. 49, Iss. 2, 2002-06 ,pp. : 131-132

Oxford University Press

Access to resources Recommend Favorite

Exploring the intention to use mobile learning: the moderating role of personal innovativeness

By Cheng Yung-Ming  

Journal of Systems and Information Technology, Vol. 16, Iss. 1, 2014-03 ,pp. : 40-61

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring reader response to minority ethnic fiction

By Birdi Briony   Syed Mostafa  

Library Review, Vol. 60, Iss. 9, 2011-10 ,pp. : 816-831

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring the effects of task characteristics on knowledge sharing in libraries

By Liu Kuang-Liang   Chang Chen-Chi   Hu In-Lin  

Library Review, Vol. 59, Iss. 6, 2010-01 ,pp. : 455-468

Emerald Group Publishing Ltd

Access to resources Recommend Favorite