Rethinking assessment of marketing research skills and knowledge: a new approach

Author： Segal Madhav N.   Hershberger Edmund K.   Osmonbekov Talaibek  

Publisher： Emerald Group Publishing Ltd

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.12, Iss.1, 2009-01, pp. : 70-82

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