The uncertain search for opportunities: determinants of strategic alliances

Author： Beverland Mike   Bretherton Philip  

Publisher： Emerald Group Publishing Ltd

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.4, Iss.2, 2001-04, pp. : 88-99

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Strategic alliances in logistics outsourcing

By Song Yim-Yu   Maher Thomas E   Nicholson Joel D   Gurney Nicholas P  

Asia Pacific Journal of Marketing and Logistics, Vol. 12, Iss. 4, 2000-04 ,pp. : 3-21

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Qualitative research into strategic alliances

By Lawrence Peter   ul-Haq Rehan  

Qualitative Market Research: An International Journal, Vol. 1, Iss. 1, 1998-01 ,pp. : 15-24

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A model for governance in international strategic alliances

By Sharma Dharma Deo  

The Journal of Business and Industrial Marketing, Vol. 13, Iss. 6, 1998-06 ,pp. : 511-528

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

When strategic alliances make sense

By Drago William A.  

Industrial Management & Data Systems, Vol. 97, Iss. 2, 1997-03 ,pp. : 53-57

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market-facing strategic alliances in the fashion sector

By Wigley Stephen M.   Provelengiou Aikaterini-Konstantina  

Journal of Fashion Marketing and Management, Vol. 15, Iss. 2, 2011-05 ,pp. : 141-162

Emerald Group Publishing Ltd

Access to resources Recommend Favorite