The concept mapping approach in marketing: an application in the travel agencies sector

Author: Bigné J Enrique   Aldás-Manzano Joaquín   Küster Inés   Vila Natalia  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.5, Iss.2, 2002-04, pp. : 87-95

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract