Ritzer's McDonaldization and applied qualitative marketing research

Author： Nancarrow Clive   Vir Jason   Barker Andy  

Publisher： Emerald Group Publishing Ltd

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.8, Iss.3, 2005-03, pp. : 296-311

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Engaging the right mindset in qualitative marketing research

By Nancarrow Clive   Barker Andy   Wright Len Tiu  

Marketing Intelligence & Planning, Vol. 19, Iss. 4, 2001-07 ,pp. : 236-243

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A discourse analytical approach to qualitative marketing research

By Skålén Per  

Qualitative Market Research: An International Journal, Vol. 13, Iss. 2, 2010-01 ,pp. : 103-109

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fair Trade marketing: an exploration through qualitative research

By Wright Len Tiu   Heaton Simon  

Journal of Strategic Marketing, Vol. 14, Iss. 4, 2006-12 ,pp. : 411-426

Routledge Ltd

Access to resources Recommend Favorite

Qualitative research issues at the marketing/ entrepreneurship interface

By Carson David   Coviello Nicole  

Marketing Intelligence & Planning, Vol. 14, Iss. 6, 1996-11 ,pp. : 51-58

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Fieldwork and data collection in qualitative marketing research

By Alam Ian  

Qualitative Market Research: An International Journal, Vol. 8, Iss. 1, 2005-01 ,pp. : 97-112

Emerald Group Publishing Ltd

Access to resources Recommend Favorite