Laddering in the practice of marketing research: barriers and solutions

Author: Veludo-de-Oliveira Tânia Modesto   Ikeda Ana Akemi   Campomar Marcos Cortez  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.9, Iss.3, 2006-07, pp. : 297-306

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Abstract