The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms in Hong Kong and the UK

Author： Siu Wai-Sum   Zhu Yi   Kirby David A  

Publisher： Emerald Group Publishing Ltd

ISSN： 1462-6004

Source： Journal of Small Business and Enterprise Development, Vol.10, Iss.1, 2003-03, pp. : 25-39

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