The moderating effect of social roles on user behaviour in virtual worlds

Author: Yeh Nai-Ching   Lin Judy Chuan-Chuan   Lu Hsi-Peng  

Publisher: Emerald Group Publishing Ltd

ISSN: 1468-4527

Source: Online Information Review, Vol.35, Iss.5, 2011-09, pp. : 747-769

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Abstract