Effects of unbalanced incentive measures on buyer performance ‐ an empirical study in Taiwan

Author: Chu Hsuan-Lien   Cho Chia-Ching   Liu Shuen-Zen  

Publisher: Emerald Group Publishing Ltd

ISSN: 1741-0401

Source: International Journal of Productivity and Performance Management, Vol.60, Iss.8, 2011-11, pp. : 844-856

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