Strategic framework for brand integration in horizontal mergers and acquisitions

Author: Vu Dung Anh   Shi Yongjiang   Hanby Terry  

Publisher: Emerald Group Publishing Ltd

ISSN: 1746-8779

Source: Journal of Technology Management in China, Vol.4, Iss.1, 2009-02, pp. : 26-52

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract