Tourists' dual-processing accounts of reasoning, judgment, and actions

Author: Martin Drew   Woodside Arch G.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1750-6182

Source: International Journal of Culture, Tourism and Hospitality Research, Vol.5, Iss.2, 2011-06, pp. : 195-212

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Purpose ‐ The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions. Design/methodology/approach ‐ The paper applies micro-tipping point theory and qualitative comparative analysis, using case study data. Findings ‐ Maps of the reasoning, judgments, and actions of five parties of tourist buying major services support dual-processing theory of deciding on destination choices. Research limitations/implications ‐ This report does not include the attempt to generalize the findings to large survey samples of informants. Practical implications ‐ Executives need to go beyond recognizing that what tourists report consciously may differ substantially from what they think unconsciously and to plan on collecting data on both dual processing modes of thinking. Originality/value ‐ This paper breaks new ground in applying dual-processing theory in tourist behavior of buying major tourist services.