Author: Martin Drew Woodside Arch G.
Publisher: Emerald Group Publishing Ltd
ISSN: 1750-6182
Source: International Journal of Culture, Tourism and Hospitality Research, Vol.5, Iss.2, 2011-06, pp. : 195-212
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Purpose ‐ The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions. Design/methodology/approach ‐ The paper applies micro-tipping point theory and qualitative comparative analysis, using case study data. Findings ‐ Maps of the reasoning, judgments, and actions of five parties of tourist buying major services support dual-processing theory of deciding on destination choices. Research limitations/implications ‐ This report does not include the attempt to generalize the findings to large survey samples of informants. Practical implications ‐ Executives need to go beyond recognizing that what tourists report consciously may differ substantially from what they think unconsciously and to plan on collecting data on both dual processing modes of thinking. Originality/value ‐ This paper breaks new ground in applying dual-processing theory in tourist behavior of buying major tourist services.
Related content
Transportation choice and tourists' behaviour
Tourism Economics, Vol. 18, Iss. 3, 2012-06 ,pp. :
Commodity taxation in the presence of tourists
By Gooroochurn Nishaal Sinclair Thea
Tourism Economics, Vol. 14, Iss. 4, 2008-12 ,pp. :
Wellness tourists: in search of transformation
By Voigt Cornelia Brown Graham Howat Gary
Tourism Review, Vol. 66, Iss. 1-2, 2011-05 ,pp. :
Understanding attacks on tourists in Egypt
By Aziz H.
Tourism Management, Vol. 16, Iss. 2, 1995-03 ,pp. :