Marketing and technology strategies for innovative performance: The OPM equation in different contexts

Author： Sicotte Hélène Drouin Nathalie Delerue Hélène

ISSN： 1753-8378

Source： International Journal of Managing Projects in Business, Vol.5, Iss.2, 2012-03, pp. : 195-215

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Producer and Marketing Co-operatives: Institutional Contexts and Strategies

By Saksa Juha-Matti Jussila Iiro Tuominen Pasi

Journal of Co-operative Studies, Vol. 40, Iss. 3, 2007-12 ,pp. : 5-13

UK Society for Co-operative Studies

Access to resources Recommend Favorite

Optimising business performance through innovative workplace strategies

By Mitchell-Ketzes Susan

Journal of Facilities Management, Vol. 2, Iss. 3, 2003-07 ,pp. : 258-275

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategies for technology-based competition and global marketing: the supplier's view

By Barberis Alessandro

International Journal of Technology Management, Vol. 5, Iss. 1, 1990-05 ,pp. : 1-12

Inderscience Publishers

Access to resources Recommend Favorite

Government technology transfer: the effective use of both push and pull marketing strategies

By Piper William S. Naghshpour Shahdad

International Journal of Technology Management, Vol. 12, Iss. 1, 1996-05 ,pp. : 85-94

Inderscience Publishers

Access to resources Recommend Favorite

Competence, innovative activities and economic performance in Italian high-technology firms

By Malerba Franco Marengo Luigi

International Journal of Technology Management, Vol. 10, Iss. 4-5, 1995-05 ,pp. : 461-477

Inderscience Publishers

Access to resources Recommend Favorite