Exploring marketing and relationships in software SMEs: A mixed methods approach

Author： Parry Sara   Kupiec-Teahan Beata   Rowley Jennifer  

Publisher： Emerald Group Publishing Ltd

ISSN： 2040-8269

Source： Management Research Review, Vol.35, Iss.1, 2011-12, pp. : 52-68

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Card-based game methods: exploring SME entrepreneurial marketing practice

By Jones Rosalind   Rowley Jennifer  

International Journal of Entrepreneurship and Small Business, Vol. 16, Iss. 4, 2012-07 ,pp. : 485-502

Inderscience Publishers

Access to resources Recommend Favorite

ERP for SMEs ‐ is proprietary software an alternative?

By Olsen Kai A.   Sætre Per  

Business Process Management Journal, Vol. 13, Iss. 3, 2007-06 ,pp. : 379-389

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationships : Exploring the Dynamics of Counselling

By Stafford Faith  

The Journal of Workplace Learning, Vol. 6, Iss. 3, 1994-03 ,pp. : 21-24

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Active internationalisation of Brazilian SMEs from the software sector

By Dorion Maurício Floriano Galimberti; Eric Charles Henri  

International Journal of Management and Enterprise Development, Vol. 11, Iss. 1, 2011-10 ,pp. : 69-84

Inderscience Publishers

Access to resources Recommend Favorite

Exploring new supply chain strategies in manufacturing SMEs

By Fantazy Kamel A.   Kumar Vinod   Kumar Uma  

International Journal of Logistics Systems and Management, Vol. 8, Iss. 2, 2011-02 ,pp. : 134-151

Inderscience Publishers

Access to resources Recommend Favorite