Author: Kuo Feng-Yang Lin Cathy Hsu Meng-Hsiang
Publisher: Springer Publishing Company
ISSN: 0167-4544
Source: Journal of Business Ethics, Vol.73, Iss.2, 2007-06, pp. : 145-160
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Self-regulatory focus and advertising effectiveness
Marketing Intelligence & Planning, Vol. 33, Iss. 4, 2015-06 ,pp. :
By Stylianou Antonis Winter Susan Niu Yuan Giacalone Robert Campbell Matt
Journal of Business Ethics, Vol. 117, Iss. 2, 2013-10 ,pp. :
By Bock Tine
Journal of Business Ethics, Vol. 97, Iss. 2, 2010-12 ,pp. :