Offer of Services by Goods Exporters: Strategic and Marketing Dimensions

By Léo P-Y.   Philippe J.  

The Service Industries Journal, Vol. 21, Iss. 2, 2001-04 ,pp. : 91-116

Routledge Ltd

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Combining Operations and Marketing to Manage Capacity and Demand in Services

By Klassen K.J.   Rohleder T.R.  

The Service Industries Journal, Vol. 21, Iss. 2, 2001-04 ,pp. : 1-30

Routledge Ltd

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Drivers in the Adoption and Sophistication of Database Marketing in the Services Sector

By Desai C.   Fletcher K.   Wright G.  

The Service Industries Journal, Vol. 21, Iss. 4, 2001-10 ,pp. : 17-32

Routledge Ltd

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Aligning Sales Management and Relationship Marketing in the Services Sector

By Tzokas N.   Saren M.   Kyziridis P.  

The Service Industries Journal, Vol. 21, Iss. 1, 2001-01 ,pp. : 195-210

Routledge Ltd

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The optimal internal marketing strategy in services under open economy

By Wu Wann-Yih   Cheng Cheng-Feng  

Applied Economics Letters, Vol. 16, Iss. 8, 2009-06 ,pp. : 841-845

Routledge Ltd

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