Effects of product quality certification on quality perceptions of stores' own brands

Author: Ku Hsuan-Hsuan  

Publisher: Routledge Ltd

ISSN: 0264-2069

Source: The Service Industries Journal, Vol.32, Iss.5, 2012-04, pp. : 807-820

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract