The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence

Author： Berthon Pierre   Pitt Leyland   Nel Deon   Salehi-Sangari Esmail   Engstrom Anne  

Publisher： Palgrave Macmillan Ltd

ISSN： 1478-565X

Source： Journal of Commercial Biotechnology, Vol.14, Iss.3, 2008-07, pp. : 213-224

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