Design innovation and marketing strategy in successful product competition

By Hsu Yen  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 4, 2011-04 ,pp. : 223-236

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Constant Gardener Revisited: The Effect of Social Blackmail on the Marketing Concept, Innovation, and Entrepreneurship

By Miles M.P.  

Journal of Business Ethics, Vol. 41, Iss. 3, 2002-12 ,pp. : 287-295

Springer Publishing Company

Access to resources Recommend Favorite

Integration of Social Marketing Elements in the Design of a Physical Activity Program for Preschoolers

By Bellows Laura   Anderson Jennifer   Davies Patricia   Kennedy Catherine  

Social Marketing Quarterly, Vol. 15, Iss. 1, 2009-03 ,pp. : 2-21

Routledge Ltd

Access to resources Recommend Favorite

Human nature and social complexity: a common challenge for Chinese philosophy and marketing

By Paton Michael  

International Journal of Chinese Culture and Management, Vol. 2, Iss. 3, 2009-11 ,pp. : 276-290

Inderscience Publishers

Access to resources Recommend Favorite

Effective marketing of technical innovation

By Czuchry Andrew J.   Yasin Mahmoud M.  

International Journal of Business Innovation and Research, Vol. 1, Iss. 4, 2007-05 ,pp. : 448-463

Inderscience Publishers

Access to resources Recommend Favorite