Tracking the evolution of theory on product elimination: Past, present, and future

Author： Avlonitis George J.   Argouslidis Paraskevas C.  

Publisher： Westburn Publishers Ltd

E-ISSN： 1472-1384|12|4|345-379

ISSN： 1469-347X

Source： The Marketing Review, Vol.12, Iss.4, 2012-01, pp. : 345-379

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