Using CLV for modelling churn and customer retention

Author： Abedzadeh Najmeh  

Publisher： Inderscience Publishers

ISSN： 1741-1025

Source： International Journal of Electronic Marketing and Retailing, Vol.5, Iss.2, 2012-12, pp. : 128-146

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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