Author: Assimakopoulos Costas
Publisher: Inderscience Publishers
ISSN: 1741-878X
Source: International Journal of Technology Marketing, Vol.8, Iss.3, 2013-07, pp. : 238-253
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Factors affecting attitudes toward private labels and promoted brands
By Liu Tsung-Chi Wang Chung-Yu
Journal of Marketing Management, Vol. 24, Iss. 3-4, 2008-04 ,pp. :