Bridging risk management perceptions and processes: the case of the National Mall and Memorial Parks

Author： Daniels Margaret J. Park Minkyung Harmon Laurlyn K. Brayley Russell E.

ISSN： 1750-6182

Source： International Journal of Culture, Tourism and Hospitality Research, Vol.7, Iss.2, 2013-05, pp. : 148-162

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Abstract

Purpose - The purpose of this paper is to analyze two studies pertaining to the National Mall and Memorial Parks in Washington DC, to gain a better understanding of risk management perceptions and processes as applied to urban cores that consistently host tourists and special events. Design/methodology/approach - The first study is a qualitative analysis of open-ended commentary that addresses issues pertaining to safety and security to garner an overarching sense of risk management perceptions that National Mall visitors have when considering these parklands. The second study involves participant observation, quantitative documentation and analysis of specific risk management processes utilized during the 2007 National Independence Day Celebration. Findings - The findings of the first study suggest that personal safety is viewed as paramount and that visitors are not overly worried about the threat of terrorist activity, as illustrated by the strong feelings of displeasure towards access obstructions and barricades. The results of the second study demonstrate how separate areas of event risk management, including security checkpoints, public information provision and law enforcement, merge during times of crisis. Originality/value - The combined findings of the two studies suggest a level of psychological disconnect in terms of acceptance of safety measures that protect people versus those that protect facilities, even though these measures are often synchronized. The sensibility to risk management aesthetics that emerged is a valuable contribution that merits additional study.