Using family heritage to market wines: A case study of three "New World" wineries in Victoria, Australia

Author： Strickland Paul   Smith-Maguire Jennifer   Frost Warwick  

Publisher： Emerald Group Publishing Ltd

ISSN： 1751-1062

Source： International Journal of Wine Business Research, Vol.25, Iss.2, 2013-05, pp. : 125-137

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