Effectiveness of the "Made in China" TV advertisement: Evidence from a survey at an American university

Author: Wang Qingbin   Sun Tao   Li Minghao   Li Wen   Zou Yang  

Publisher: Emerald Group Publishing Ltd

ISSN: 1754-4408

Source: Journal of Chinese Economic and Foreign Trade Studies, Vol.6, Iss.1, 2013-02, pp. : 4-18

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Abstract