A research framework for examining customer participation in value co-creation: applying the service dominant logic to the provision of living support services to oncology day-care patients

Author： Rehman Muqqadas   Dean Alison M.   Pires Guilherme D.  

Publisher： Inderscience Publishers

ISSN： 1755-3539

Source： International Journal of Behavioural and Healthcare Research, Vol.3, Iss.3-4, 2012-01, pp. : 226-243

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