Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development

Author： Lamat Mastika   Hands David  

Publisher： Bloomsbury Journals (formerly Berg Journals)

ISSN： 1756-3062

Source： The Design Journal, Vol.16, Iss.3, 2013-09, pp. : 357-378

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