Development of a Scale for Measuring Event Attendees' Evaluations of a Sporting Event to Determine Loyalty

Author: Petrick James F.   Bennett Gregg   Tsuji Yosuke  

Publisher: Cognizant Communication Corporation

ISSN: 1943-4308

Source: Event Management, Vol.17, Iss.2, 2013-07, pp. : 97-110

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract