Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A research agenda

Author： Willi Christine Hallier Melewar T.C. Broderick Amanda J.

Publisher： Westburn Publishers Ltd

E-ISSN： 1472-1384|13|2|103-123

ISSN： 1469-347X

Source： The Marketing Review, Vol.13, Iss.2, 2013-01, pp. : 103-123

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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