Author： Cross M. Franks J. R.
Publisher： Institute of Agricultural Management
ISSN： 0014-8059
Source： Farm Management, Vol.13, Iss.1, 2007-07, pp. : 47-68
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Abstract
Evidence is presented from face-to-face surveys with 25 farmers and 9 advisors of attitudes towards the Environmental Stewardship Scheme (ESS) in North Norfolk. All the farmers have/intend to join the ESS's entry level scheme (ELS) but only 28% have/intend to apply for ESS higher level scheme (HLS). Simplicity and ease of entering the ELS is contrasted with difficulties associated with applying for the HLS. 21 (84%) farmers use advisors to help make their agri-environment scheme (AES) decisions. Advisors rank environmental improvement as less important than farmers and their advice tends to reflect their specialist training. FWAG was the exception, ranking environmental impact as more important than profitability. We found support for an intermediate scheme to bridge between CSS and ELS and HLS, particularly to assist smaller farmers and some already participating in the CSS to join the ESS: an innovation that may also increase the 'people additionality' of agri-environmental schemes.
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