Author： Liu Chung-Chu
Publisher： Inderscience Publishers
ISSN： 1477-8394
Source： International Journal of Web Based Communities, Vol.7, Iss.1, 2011-01, pp. : 52-65
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Abstract
Value types refer to attitude behaviours that determine virtual community participants' preferred styles. The study explores the value types of virtual communities based on the perspectives of the participants. Data was accumulated and analysed based on in-depth interviews and the Q method. Twenty nine participants were selected. The values of virtual communities can be categorised into three types: knowledge platform, aficionado networking, and problem solution. Results of this study identify the value types of virtual community participants and significantly contribute to the efforts of virtual communities' managers to enhance online social interaction.
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