A hierarchical choice modelling approach for incorporating customer preferences in vehicle package design

Author: Kumar Deepak   Hoyle Christopher   Chen Wei   Wang Nanxin   Gomez-Levi Gianna   Koppelman Frank S.  

Publisher: Inderscience Publishers

ISSN: 1477-9056

Source: International Journal of Product Development, Vol.8, Iss.3, 2009-03, pp. : 228-251

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Abstract