Success strategies of SMEs in the creative sector in Malaysia: a case study of Les Copaque

Author: Harris Hezlin   Aziz Kamarulzaman Ab   Norhashim Mariati  

Publisher: Inderscience Publishers

ISSN: 1477-9064

Source: International Journal of Management Practice, Vol.5, Iss.3, 2012-07, pp. : 287-299

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